One of the worst things you can do when moving a blog to WordPress is not implementing any URL redirects. Without any redirects in place, you lose several key benefits and the user experience is diminished.
After moving your blog, redirects are needed for the following reasons:
- SEO. Any backlink pointing to one of your blog posts while on HubSpot helps that post with search engine rankings. If the blog post’s URL changes without a redirect being used, then any value that link provided to you is gone. It has now become what is known as a “broken link”.
- SEO part 2. Search engines frown on websites that return a lot of 404 (“page not found”) errors. You can prevent any search engine backlash by using redirects.
- Search engine listings. It takes the search engines time to adjust and list your new post URLs. Until they catch up, all your old links are still in place and anyone clicking on them will get the dreaded “page not found” error.
- User experience. As a website visitor, I hate clicking on a link and arriving to a 404 page. I’m sure you feel the same way. Redirects ensure that visitors get the information they want and it keeps them happy.
Permalink structure between HubSpot and WordPress
HubSpot uses a link structure similar to this:
WordPress permalinks can be configured several different ways, but the year/month/day format looks like this:
The key in redirects is to get the original link to automatically redirect visitors (and search engines) to the new WordPress link. This can be accomplished by a few different methods.
First, you could use a redirection plugin in WordPress and enter the old URL and the URL it should go to. This is the simplest and most straightforward way, and it can work well for small blogs. However, if you have hundreds, or even thousands of posts, this is an inefficient and mind-numbing approach.
Secondly, you could (and probably should) opt for implementing redirects using regex. Regex is short for “regular expressions” and can be a powerful tool in the right hands. For example, moving a HubSpot blog to WordPress with 500 posts would require 500 redirect entries if done manually. The same redirect function can be accomplished with just one entry using regex. That is why we recommend using regex for redirects in most blog migrations.
We can help with your move to WordPress
We would be happy to discuss the possibility of moving you from HubSpot to WordPress. If you would like more information on the costs and procedures involved in such a move, please contact us and we’ll be in touch shortly.