When you’re getting ready to migrate from HubSpot to WordPress you should have a checklist of steps that need to be done before going live with your new site. You can’t go wrong with the following items.
You will need to acquire new hosting for your new WordPress site and you’ll need to have WordPress installed as well. Many hosting companies have simplified the already simple installation of WordPress, but those kinds of installs leave little room for customization and security.
It is better to install WordPress manually and to make some modifications afterwards for WordPress security.
You may need to setup and configure email with your new hosting. This is usually a simple process if your host has cPanel.
One of the things we always do when moving blogs to WordPress is to ensure that 301 redirects are in place. We hate the idea of a website having a ton of 404 errors and losing the value of any incoming links.
If you’re planning on using a stock WordPress theme, then all you have to do is upload it to your themes folder. If you’re having a custom theme built, then you’ll need to ensure that everything looks right and functions right before going live with your new site.
Subscriber services and analytics
When moving from HubSpot to WordPress you will need to replace HubSpot’s analytics and subscriber services with something else. We almost always replace that with Feedburner and Google Analytics. After signing up for these services, they need to be configured and the appropriate code needs to be added to your new WordPress website.
Depending on your type of blog migration you may need to do more or less than what was just listed, but this list is always a good start.