Monthly Archives: July 2013

Permalinks After Migrating From Blogger To WordPress

If you compare the permalink structure on a WordPress blog to a Blogger blog you’ll notice real quick that Blogger URLs end in “.html” while WordPress URLs don’t.  When that is something that needs to be addressed before the converted site goes live.

You basically have two options for the permalinks when converting a Blogger blog to WordPress: continue using the Blogger-type permalinks, or use a native WordPress permalink format.

Using The Blogger Permalink Style

Continuing with the permalink format that Blogger uses is the easiest; you only have to select the “Month and name” permalink format and add .html to the end of the permalink string.  This is illustrated below:

First, select the “Month and name” permalink option in your WordPress permalink settings:

month and name permalink

month and name permalink

Then edit this permalink string by deleting the trailing slash and inserting “.html” to the end:

blogger style permalinks

blogger style permalinks

And that’s all you have to do to continue using the Blogger-style URL structure in your WordPress blog.  If all of your blog post’s permalink slugs have been edited to match the original post slugs you had while using Blogger, then 301 redirects are unnecessary for all of your blog posts.

Native WordPress Permalink Styles

There are many permalink configurations you could use in WordPress, and any one of them you choose for your site (other than the first method described above) will require you to use 301 redirects to keep search engines and visitors happy.

The simplest WordPress permalink option would be to continue using the “Month and name” option, but without the “.html” at the end.  This would require you to insert some regex redirect code in your site’s .htaccess file to properly redirect users and search engines to the proper blog post.

Other permalink options are also a possibility, but would require complex redirection methods to ensure everything operates smoothly after the migration.

The Final Word

Unless you have specific requirements in your URL structure after migrating from Blogger to WordPress, it is best to continue using the Blogger-style URLs in your new WordPress site.  It is by far the quickest and easiest method, and avoids the hassles you’ll run into trying to radically change the permalinks of your blog posts.

Does A Blog Migration Affect SEO?

People considering a are often concerned about what will happen to their site’s search rankings afterwards. It is a very valid concern, and not one to be taken lightly.

People often ask me if migrating their website will cause their rankings to drop, and my answer is always, “Yes and no.” This doesn’t sound like much of an answer, but let me explain what happens after a migration and it should become clear.

search rankings after migration

search rankings after migration

Immediately after a website is migrated to WordPress the search rankings for that website normally drop a little. Not a lot, usually no more than 5 or 6 slots. This is completely normal and nothing to be worried about.

This initial drop in rankings is what I generally refer to as “Google Shock”. Google has an indexed version of your website, and when you suddenly change the entire code base of your website it disrupts what Google knows about your website. With this disruption comes a short time where Google reassesses your website, and reranks it according to the algorithm that it uses to list websites.

When this period of “Google Shock” is over, which in my experience lasts anywhere from 1 week to 1 month, your rankings should return to where they previously were or even higher.

So when I’m asked if migrations affect SEO, my answer of “Yes and no” should be understood as yes, they will drop for a short time but later recover or even improve. But I should also make clear that this answer only applies to migrations to that are done properly.

The two main factors that will affect your website’s SEO in a migration to WordPress are the theme used for the site, and if all the necessary 301 redirects are used correctly.

Not all WordPress themes are created equal. Some themes far outperform others when it comes to search engine optimization. Some premium themes I’ve used in the past, such as Thesis or Genesis, are very good when it comes to SEO friendly themes, but I have yet to see any theme match the performance and optimization of a custom built WordPress theme built by us at Blog Movers.

Another important factor in retaining search rankings after a migration are 301 redirects. These are absolutely vital to the continued growth and health of a website.

Imagine you have a website on HubSpot, and several of your blog posts have been bringing in a lot of search traffic and backlinks. If you migrate your site from and fail to use 301 redirects for those blog posts, then all the value of those incoming links, and all that search traffic, will be gone. Visitors coming from search engines will get the dreaded “page not found” message, and potential sales will be lost. And any ranking boost you received from the backlinks pointing to your blog posts will be lost.

You’re essentially throwing away all your hard work and starting over from scratch, which is never a good thing to do.

Are you thinking of migrating to WordPress but worried if your site will suffer afterwards? Get in touch with us and let us put your mind at ease!

The 10 Best Plugins Used By Blog Movers

WordPress has existed for 10 years and I’ve been building WordPress websites for almost as long.  During this time, a lot of things have changed, but one thing that hasn’t changed is using plugins to enhance the functionality of your website.

wordpress plugins

wordpress plugins

Plugins can add or enhance features not found in the core of WordPress software.  Anyone who knows me knows that I generally try to avoid using a plugin if I can manually code what I need in the site (less moving parts, less things to break and all that).  But there is a small list of plugins that I use without hesitation on almost every site I build.  And then there are some plugins that can create some really useful websites.

The following list are 10 of the most used plugins by the Blog Movers that help in creating the useful and dynamic websites we build when .

1.  – This plugin comes with the core WordPress installation and is absolutely fantastic at blocking spam commenters on your site.   Because it works so well, I normally like to configure my blogs to where comments need not be moderated before publishing (unless they contain a lot of links), and it really improves the interaction on blog posts when visitors don’t have to wait hours for their comment to be approved and visible to others.

2.  – Without a doubt, this is the best form plugin available for WordPress.  It has so many options, features, and add-ons that the possibilities with forms on your site are nearly endless.  With Gravity Forms you can create anything from a simple contact form to complex, multi-conditional forms and anything in between.  A person could easily write a book on everything that is possible with this plugin.

3.  – I use this plugin religiously to ensure that every WordPress site I create runs as fast as possible.  In a nutshell, W3 Total Cache speeds up your site by storing HTML versions of all your posts and pages and serves them up to visitors instead of WordPress having to query the database to recall the requested information.  That alone can greatly speed up your website, and with other options such as minification (reducing the file size of your scripts and pages), your content can be delivered even faster.

4.  – This plugin hasn’t been updated in quite a while, but it still has performed well on many of my blogs by preventing malicious hacking attempts.  Even if you choose not to use this security plugin, it would be smart to choose an alternative.  Nobody wants their day ruined because some script kiddie decided to have some fun with your website.

5.  – The best SEO plugin in my opinion.  This lets you easily set your meta descriptions, custom meta titles, indexing or no-indexing of posts and pages, default meta templates, social settings, sitemaps, and more.  Don’t start a WordPress blog or website without it.

6.  – When creating custom WordPress sites that involve precise placement of certain content, this plugin (along with theme customization) makes it a breeze.  I’ve used this plugin for making real estate websites, medical sites, and directory-type sites.  It’s a good plugin to have in your toolbox.

7.  – Like Advanced Custom Fields above, this plugin makes creating custom post types in WordPress dead simple.  If you want to avoid any intricate programming in your theme files to create a custom post type, then this plugin is for you.

8.  – Have you ever wanted to place a widget in your sidebar, and only have it appear in certain areas of your site?  Then this plugin is for you.  After installing this plugin, all your widgets will have an input area at the bottom of your widget where you can insert a that manages where the widget will be seen.

9.  – The perfect plugin to create a membership type of site, and to keep content private from non-members.  You can create as many membership levels as you desire (including expiration times), choose from several payment processors (if your memberships are paid),  protect as many pages or posts as you want, and even protect parts of a page while leaving the rest viewable to the general public.

10.  – For commerce abilities, 3d cart is one of the best options I’ve come across.  It has been around for a long time (under different names), the interface is easy to use, and does exactly what you would expect an e-commerce system to do.  I’ve used 3d Cart in creating a full-fledged online jewelry store, and it has performed flawlessly for a few years now.

While there are literally thousands of plugins available for WordPress, and I have not mentioned every plugin I like to use,  the 10 listed above are what I consider to be essential for the work we do here.